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Protecting Tomorrow: A Father’s Story

Bruce realizes he would like to provide financial protection for his family in the event of illness or death. Click Bruce’s ages to see how Protective Investors ChoiceSM VUL offers protection for his family, while also giving him flexibility to access cash value should his needs change over time.

  • Meet Bruce

    AGE: 48
    OCCUPATION: Architect
    RISK PROFILE: Moderate

    Married with two children

    Primary income provider


    See how Bruce’s policy meets his needs
    at different stages of his life.


  • Bruce Purchases Protective
    Investors Choice VUL

    With his policy purchase, Bruce receives:

    $500,000 guaranteed death benefit coverage for his family as long as premiums are paid

    Uncapped cash value growth potential that's accessible for unexpected expenses

    A flexible policy design that adapts to meet specific needs, plus additional protection through optional riders for a chronic or terminal illness

  • Bruce Continues to Accumulate
    Cash and Adjust His Strategy

    By now, Bruce has:

    Accumulated $112,530 in cash value

    Adjusted his strategy along the way by using the 60 quality fund options and investment programs available with the policy

    The option to take a policy loan or withdrawal against accumulated cash value for unexpected expenses

  • Bruce’s Son Wants to Study Abroad

    Bruce needs money to cover his son’s expenses. He decides to:

    Withdraw $10,000 from his policy cash value to pay for his son’s study abroad program and travel expenses, leaving an adjusted death benefit of $490,000

    Adjust the investment strategy to help rebuild cash value in his policy, which is now $112,896 after his withdrawal

  • Bruce Becomes Chronically Ill

    When Bruce purchased his policy, he added ExtendCare℠, an optional benefit to accelerate his death benefit for any potential chronic illness needs.

    Bruce draws upon this benefit to:

    Pay for his care expenses, up to $9,900 per month

    Continue his guaranteed death benefit coverage

    Focus on his health without having to track bills
    and receipts

  • How Would Protective Investors Choice VUL Work for Your Clients?

    Complete the form to request a sample illustration at a hypothetical 7% return rate with a death benefit guaranteed to age 100, and start exceeding client expectations for value, flexibility and protection.