THE CHALLENGE
Develop a playful campaign to help the Cincinnati Zoo sell more admission tickets.
Role: Creative Direction / UX
THE SOLUTION
Allow strategic analysis to influence designs for a new marketing campaign. Create UI for an interactive voting platform to introduce data-capture and enable lead generation. This playful user experience targets children and informs parents about exhibits and coming attractions at the Cincinnati Zoo. Customers can learn about featured animals, vote for their favorite, and even campaign for the Cincinnati Zoo with yard signs.
