Kathie Radecki

Kathie Radecki is an experienced Art Director with a passion for strategic design and user experience. She currently lives in San Antonio, TX and works as a Senior UX/UI Designer for USAA. She brings a depth of industry knowledge to her design teams delivering bold, intuitive designs with modern and clean aesthetics.

When Kathie is not creating beautiful designs, you might find her training for triathalons, enjoying the great outdoors, traveling to far off places, playing music, or teaching yoga. 

When Kathie is not creating beautiful designs, you might find her training for triathalons, enjoying the great outdoors, playing music, or teaching yoga. 

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EXPERIENCE
03/2017 - Present
USAA (Contractor With APEX Systems). San Antonio, TX
Senior UI/UX Designer

• Design online banking experiences for a member base of over 11 million USAA military and military-family members.
• Translate member needs into viable digital banking solutions. 
• Focus on Human-Centered Design methodologies including persona and scenario creation, wire-framing, member user-testing, and iterative prototyping.
• Attend daily agile team meetings to gather, list and track task and story status.
• Conducted Bank CDO team process questionnaire and presentation, interviewing 22 creative designers and producers.
• Teamed up with a scrum master, developer and producer to win first prize at quarterly hackathon competition.

06/2015 - 11/2016
Enquirer Media, a Gannett Company and Part of the USA Today Network. Cincinnati, OH
Art Director, Client Strategy/Marketing

• Provided strategic design solutions for more than 60 clients, generating more than $4 million in sales.
• Deployed creative solutions to print, websites, social media and live camera broadcasts.    
• Researched market trends, led brainstorming sessions, developed strategies, identified coherent visual information plans and presented design concepts for client and local community projects.
• Managed and grew team of graphic designers during company realignment.

01/2011 - 05/2015
Protective Life. Cincinnati, OH
Senior Graphic Designer, Print and Digital
            
• Developed multimedia marketing campaigns in a variety of mediums including brochures, posters, advertisements, infographics, still and motion photography, multi-device UX/UI  designs, emails, direct mails, tradeshow/conference materials, and presentation support.
 • Identified requirements, objectives, format, style and medium to best meet client’s goals.
 • Designed and developed interactive websites showcasing buyer personas, timelines, and product specifications.
 • Created visual solutions for “Save a Mailbox” multimedia campaign, which increased sales  from 79% to 125% of goal.

07/2004 - 03/2017
Freelance/Creatives on Call. Cincinnati, OH and Washington, D.C.
Graphic Designer/Production Artist

• Met with clients and managed design production within project budgets and constraints. 
• Developed and maintained brand guidelines and multimedia marketing campaigns for a wide range of local and national clients.
• Created two- and three-dimensional still and motion graphics.

01/2006 - 07/2008
Kendle International. Cincinnati, OH
Global Corporate Communications Production Specialist/Traffic Coordinator

• Reviewed creative materials, ensuring brand accuracy and integrity.
• Generated briefs and ensured on-time, error-free delivery of communications projects.
• Reduced print costs by 75% year-over-year on a global branding initiative for 47 offices worldwide.

07/2004 - 09/2005
Hobsons. Cincinnati, OH
Media Designer (Print and Interactive)

• Created print and web publications and digital view books to promote enrollment for 244 United States colleges and universities.
• Led design effort of international and graduate student product lines.

06/2002 - 07/2002
Taller de Comunicación Gráfica. México D.F., Mexico
Graphic Design Summer Intern

• Met with international clients to discuss project needs, stimulate creative thinking and present design options.
• Created and delivered packaging products, corporate identity manual and artist calendar.

 

TECHNICAL SKILLS
Experienced Mac and PC user with solid skills in InVision, Illustrator, Photoshop, InDesign, Dreamweaver and other coding software. Strong understanding of Microsoft Office, WordPress (CMS), setting up web hosting and working with email programs. Proficient hand coder of HTML and CSS with validation and cross browser testing. Familiar with FTP software, JavaScript, JQuery. Some experience with PHP, MySQL and REST services.

 

EDUCATION
2003
Ohio University, College of Fine Art. Athens, OH
Bachelor of Fine Arts in Graphic Design and Photography, Cum Laude

2001
Griffith University, Queensland College of Art. Queensland, Australia
Photography and Graphic Design Student

2000
Art and Art History in Great Britain, London, England
Fine Arts Student

1998
University Of Cincinnati, College of DAAP. Cincinnati, OH
First Year Interior Architecture Student

 

ASSOCIATIONS
2003 - 2016 
AIGA Member and Mentor

2014 - 2015 
St. Vincent DeDaul Food Pantry Volunteer

2004 - Present 
Certified Yoga Teacher

 

AWARDS
2017 First Place, Credit Risk Management Quarterly Hackathon
2014 IFCA Award of Excellence: Direct Mail Campaign Category 
2013 Gold Award in Print Excellence: Protective Life
2013 Gold Addy, Sales Promotion Point of Purchase
2011 Silver Addy Sales Promotion/Point of Purchase: Protective Life
2005 Product of the Year: The Hobsons U.S. Education Guide (Asia Edition)
2004 Winter International Fancy Food Show Best of Show for new product: Palapa Azul

Besides being a joy to work with, Kathie Radecki is a very talented designer and art director who was an invaluable team member during several integrated, high-profile marketing campaigns when we were colleagues. Kathie was a design leader, taking charge and driving the development of highly effective direct mail and digital/email marketing campaigns while recommending much-needed improvements to our brand look, feel and positioning. She is a true team player, never shying away from a challenge. Kathie has a collaborative work style, communicating effectively and often with team members and senior leadership. I would welcome the opportunity to work with Kathie in the future.

- Wayne Hill, Senior Product Marketing, Strategy & Communications Leader