THE CHALLENGE
Demonstrate Protective Investor's Choice VUL (Variable Universal Life) policy. Enable Protective brokers to connect with and work with potential clients and generate new sales.
Role: Art Direction / UX Design
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THE SOLUTION
Present an interactive UI storyline to describe a sample client persona. Use the storyline as a conversation framework for brokers to sell the benefits of this VUL to clients. This landing page acts as a hub for a larger Exceeds Expectations marketing campaign, including a data-gathering form field to help with lead generation and sales conversions.