THE CHALLENGE
Sell marketing products to FC Cincinnati.
Role: Creative Direction / UX
THE SOLUTION
Leverage connections with local news and existing USA Today application platforms. Provide users with a streamlined experience where they can stay up-to-date with team news, learn about upcoming event and games, order new merchandise, get tickets and share comments and posts with the FC Cincinnati digital fan community. Generate concepts for complimentary marketing materials to help promote the new mobile app and entice more users towards this interactive experience.
