THE CHALLENGE

Create digital luxury brand experience concept for Mercedes-Benz of Cincinnati.

Role: Art Direction / Design / Video Animation

[unex_ce_button id="content_xp09nfoiq,column_content_mvuk5hlfw" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#2ea2ea" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="30px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#9e005d" button_border_hover_color="#9e005d" button_link="http://www2.cincinnati.com/sponsors/marketing/clients/MB_video_115_v2.mp4" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]VIEW CONCEPT VIDEO[/ce_button]

THE SOLUTION

Position the two Mercedes-Benz of Cincinnati locations as the premier destinations for purchasing luxury vehicles in Greater Cincinnati through the use of a dynamic and targeted multimedia marketing campaign. Execute through targeted digital ads, emails, social media video and UI updates.